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Effective Sales Channel Mix


Create a digital distribution strategy in home improvement industry

COMPANY: Manufacturers of bathroom and kitchen furniture

YEARS: 2015-2017

MISSION: Design the future digital sales channels for all companies and brands.

Explored different options together with members of the sales, marketing and management teams and derived recommendations when, how and where it implement which channels, considering sales channel conflicts and abilities of the companies. Successful roll-out of several pillars in the following years. 

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