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Effective Sales Channel Mix

D

Design a new digital distribution channel in home sanitary distribution

COMPANY: Sanitary, heating & plumbing distributor

YEARS: 2016-2020

MISSION: Conduct a feasibility analysis of a potential new digital sales channel.

Developed the blueprint for digital sales channel incl. value proposition, sales & marketing concept, organizational structure, implementation plan and business case which led to a positive investment decision and the subsequent successful launch. 

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