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Powerful Sales Cultures


Create a true sales culture in the construction sector

COMPANY: World leading group in construction materials

YEARS: 2011-2018

MISSION: Develop a stronger customer orientation, passion for sales and growth level on value-added products and solutions.

Tough environment with increased competition, switch from supply to demand-driven market, the emergence of new distribution channels and more vertical integration at client level.

Transformation program based on only 6 ‘high impact’ action levers, deployed gradually in 69 countries, co-constructed with sales teams and leaders, integrating an action-oriented learning path, which led to a burst in sales intensity, in new client acquisition and in tripling high value product sales. 

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