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Effective Sales Channel Mix


Improve retail network coverage in the car industry

COMPANY: Large international car manufacturer

YEARS: 2018-2019

MISSION: Identify the optimal distribution network plan considering new car distribution challenges and retail formats.

Need to challenge existing retail formats in a context of rapid digitalization of car and service sales, and to adapt to new customer expectations and omnichannel distribution.

Full analysis of current network coverage based on all demographic, geographic, buying patterns and customer profile data, leading to a pragmatic ideal network plan based on differentiated retail formats, taking into account the growing digitalization and the need to reduce distribution costs.

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