Privacy policy

Privacy Policy

We are delighted that you are interested in our company. Data protection is a top priority for the management of POWERING Sales Consultants GmbH. In general, you can use the POWERING Sales Consultants GmbH website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as a data subject’s name, address, email address, or phone number, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to POWERING Sales Consultants GmbH. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights.

As the data controller, POWERING Sales Consultants GmbH has implemented numerous technical and organizational measures to ensure the most comprehensive possible protection of the personal data processed via this website. Nevertheless, internet-based data transmissions may generally have security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.

1. Definitions

The privacy policy of POWERING Sales Consultants GmbH is based on the terminology used by the European legislative and regulatory bodies when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this Privacy Policy, we use the following terms, among others:

a) Personal data

Personal data refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution, or any other form of making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller

A controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that body is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients.

j) Third Party

A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

k) Consent

Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes, expressed in the form of a statement or by a clear affirmative action, by which the data subject signifies agreement to the processing of personal data relating to him or her.

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2. Name and address of the data controller

The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions of a data protection nature is:

POWERING Sales Consultants GmbH

Mainzer Str. 97

65189 Wiesbaden

Germany

Tel.: 0611/9697000

Email: admin@powering.email

Website: www.powering.com

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3. Cookies

The websites of POWERING Sales Consultants GmbH use cookies. Cookies are text files that are placed and stored on a computer system via a web browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the specific web browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other web browsers that contain different cookies.

A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, POWERING Sales Consultants GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.

Cookies allow us to optimize the information and offers on our website to better serve the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the website, as this information is retrieved by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in the virtual shopping cart.

The data subject can prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If the data subject disables the setting of cookies in the web browser they are using, not all functions of our website may be fully usable under certain circumstances.

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4. Collection of General Data and Information

The website of POWERING Sales Consultants GmbH collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to prevent threats in the event of attacks on our information technology systems.

When using this general data and information, POWERING Sales Consultants GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and advertising on it, (3) ensure the continued functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. POWERING Sales Consultants GmbH therefore evaluates this anonymously collected data and information both statistically and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.

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5. Contact Options via the Website

In accordance with legal requirements, the website of POWERING Sales Consultants GmbH contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general electronic mail address (email address). If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily transmitted by a data subject to the data controller is stored for the purposes of processing or contacting the data subject. This personal data is not disclosed to third parties.

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6. Comment Function on the Blog on the Website

POWERING Sales Consultants GmbH might offer users the opportunity to leave individual comments on specific blog posts on a blog located on the data controller’s website. A blog is a portal maintained on a website, typically accessible to the public, where one or more individuals—referred to as bloggers or web bloggers—can post articles or share their thoughts in so-called blog posts. These blog posts can generally be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information regarding the time the comment was submitted and the username (pseudonym) chosen by the data subject is also stored and published. Furthermore, the IP address assigned by the data subject’s Internet Service Provider (ISP) is also logged. This storage of the IP address is carried out for security reasons and in the event that the data subject infringes the rights of third parties through a comment submitted or posts unlawful content. The storage of this personal data is therefore in the data controller’s own interest, so that the data controller may, if necessary, exculpate itself in the event of a legal violation. This collected personal data is not disclosed to third parties unless such disclosure is required by law or serves the data controller’s legal defense.

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7. Routine Deletion and Blocking of Personal Data

The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage or to the extent provided for by the European legislator or another competent authority in laws or regulations to which the data controller is subject.

If the purpose of storage ceases to apply or if a retention period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

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8. Rights of the data subject

a) Right to confirmation

Every data subject has the right, granted by the European legislator, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact an employee of the controller at any time.

b) Right of access

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller, at any time and free of charge, information regarding the personal data stored about them and a copy of such information. Furthermore, the European legislator has granted the data subject the right to obtain information regarding the following:

- the purposes of the processing

- the categories of personal data being processed

- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations

- where possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration

- the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller, or a right to object to such processing

- the existence of a right to lodge a complaint with a supervisory authority

- if the personal data are not collected from the data subject: All available information regarding the origin of the data

- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR, and—at least in such cases—meaningful information regarding the logic involved, as well as the scope and intended consequences of such processing for the data subject

Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject is also entitled to receive information about the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.

c) Right to rectification

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data—including by means of a supplementary statement—taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, they may contact a representative of the controller at any time.

d) Right to erasure (right to be forgotten)

Every data subject affected by the processing of personal data has the right, granted by European legislation, to request that the controller erase personal data concerning them without undue delay, provided that one of the following grounds applies and insofar as the processing is not necessary:

The personal data was collected or otherwise processed for purposes for which it is no longer necessary.

The data subject withdraws their consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.

The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.

The personal data has been processed unlawfully.

The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.

The personal data was collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.

If any of the above reasons apply and a data subject wishes to request the erasure of personal data stored by POWERING Sales Consultants GmbH, they may contact an employee of the controller at any time. The employee of POWERING Sales Consultants GmbH will ensure that the request for erasure is complied with without delay.

If the personal data has been made public by POWERING Sales Consultants GmbH and our company, as the controller pursuant to Article 17(1) of the GDPR, is obligated to erase the personal data, POWERING Sales Consultants GmbH shall take appropriate measures, taking into account available technology and implementation costs, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested these other data controllers to delete all links to such personal data or copies or replicas of such personal data, unless the processing is necessary. The employee of POWERING Sales Consultants GmbH will take the necessary steps on a case-by-case basis.

e) Right to restriction of processing

Any data subject affected by the processing of personal data has the right, granted by European legislation, to request that the controller restrict processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.

The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to assert, exercise, or defend legal claims.

The data subject has objected to the processing pursuant to Art. 21(1) of the GDPR, and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by POWERING Sales Consultants GmbH, they may contact an employee of the controller at any time. The employee of POWERING Sales Consultants GmbH will arrange for the restriction of processing.

f) Right to data portability

Every data subject affected by the processing of personal data has the right, granted by European legislation, to receive the personal data concerning them, which the data subject has provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art.

9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability pursuant to Art. 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another controller, provided this is technically feasible and does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject may contact an employee of POWERING Sales Consultants GmbH at any time.

g) Right to Object

Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them that is carried out pursuant to Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

In the event of an objection, POWERING Sales Consultants GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing serves to assert, exercise, or defend legal claims.

If POWERING Sales Consultants GmbH processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to POWERING Sales Consultants GmbH regarding processing for direct marketing purposes, POWERING Sales Consultants GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them carried out by POWERING Sales Consultants GmbH for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

To exercise the right to object, the data subject may contact any employee of POWERING Sales Consultants GmbH or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning them or similarly significantly affects them, provided that the decision

(1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State law to which the controller is subject, and such law provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the explicit consent of the data subject, POWERING Sales Consultants GmbH shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which shall include at least the right to obtain human intervention on the part of the controller, to present one’s own point of view, and to contest the decision.

If the data subject wishes to exercise rights regarding automated decisions, they may contact an employee of the data controller at any time.

i) Right to withdraw consent under data protection law

Every data subject affected by the processing of personal data has the right, granted by European legislation, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the data controller at any time.

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9. Data Protection in Job Applications and the Application Process

The data controller collects and processes the personal data of applicants for the purpose of conducting the application process. Processing may also take place electronically. This is particularly the case when an applicant submits relevant application documents to the data controller electronically, for example via email or through a web form on the website. If the data controller enters into an employment contract with an applicant, the transmitted data will be stored for the purpose of managing the employment relationship in compliance with legal regulations.

If the data controller does not enter into an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller preclude such deletion. Other legitimate interests in this context include, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG)

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10. Privacy Policy Regarding the Use of Google Analytics (with Anonymization Function)

The data controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data regarding the behavior of website visitors. A web analytics service collects, among other things, data on which website a data subject came from to access a website (so-called referrers), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimize a website and to conduct a cost-benefit analysis of online advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The controller uses the add-on “_gat._anonymizeIp” for web analytics via Google Analytics. This suffix causes Google to truncate and anonymize the IP address of the data subject’s internet connection when accessing our website from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports for us that illustrate activity on our website, and to provide other services related to the use of our website. Google Analytics places a cookie on the data subject’s computer system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time a user visits one of the individual pages of this website operated by the data controller and on which a Google Analytics component has been integrated, the web browser on the data subject’s computer is automatically prompted by the respective Google Analytics component to to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the data subject’s IP address, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements. Through the cookie, personal information—such as the time of access, the location from which access originated, and the frequency of the data subject’s visits to our website. With every visit to our website, this personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected through the technical process to third parties. The data subject may, as described above, prevent the setting of cookies by our website at any time by adjusting the settings of the web browser used and thereby permanently object to the setting of cookies. Such a setting in the Internet browser used would also prevent Google from setting a cookie on the data subject’s information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics regarding the use of this website, as well as the processing of such data by Google. To do so, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information regarding visits to websites may be transmitted to Google Analytics. Google interprets the installation of the browser add-on as an objection. If the data subject’s computer system is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on. Further information and Google’s applicable privacy policy can be accessed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

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11. Privacy Policy Regarding the Use of Google Maps

The website www.powering.de accesses the Google Maps mapping service via an API, a service provided by Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). To use the features of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the United States and stored there. The provider of this site has no influence over this data transmission. The use of Google Maps is in the interest of a user-friendly presentation of our online offerings, to make it easy to find lawyers listed on www.anwalt.de. The legal basis is a legitimate interest within the meaning of Art. 6(1)(f) GDPR. A data processing agreement has been concluded with Google. For more information, please refer to Google’s Privacy Policy: https://www.google.de/intl/de/policies/privacy/

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12. Privacy Policy Regarding the Use of Google AdWords

The data controller has integrated Google AdWords into this website. Google AdWords is an online advertising service that allows advertisers to place ads both in Google’s search engine results and on the Google Display Network. Google AdWords enables an advertiser to specify certain keywords in advance, through which an ad is displayed in Google’s search results only when the user retrieves a keyword-relevant search result using the search engine. Within the Google Display Network, ads are distributed across topic-relevant websites using an automated algorithm and in accordance with the previously defined keywords. The operator of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to promote our website by displaying interest-based advertisements on third-party websites and in the search results of the Google search engine, as well as by displaying third-party advertisements on our website. If a data subject arrives at our website via a Google ad, Google places a so-called conversion cookie on the data subject’s computer system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart of an online store system, were accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who arrived at our website via an AdWords ad generated revenue—that is, completed or abandoned a purchase. The data and information collected through the use of the conversion cookie are used by Google to generate visitor statistics for our website. We, in turn, use these visitor statistics to determine the total number of users who were referred to us via AdWords ads—that is, to assess the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject. The conversion cookie stores personal information, such as the web pages visited by the data subject. Accordingly, with each visit to our website, personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, disclose this personal data collected through technical means to third parties. The data subject may prevent the setting of cookies by our website at any time, as described above, by adjusting the settings of the web browser used, thereby permanently objecting to the setting of cookies. Such a setting in the Internet browser used would also prevent Google from setting a conversion cookie on the data subject’s information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the option to object to interest-based advertising by Google.

To do so, the data subject must access the link www.google.de/settings/ads from each of the web browsers they use and make the desired settings there. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

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13. Privacy Policy Regarding the Use of LinkedIn

The data controller has integrated components from LinkedIn Corporation into this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Over 400 million registered users use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For data protection matters outside the U.S., LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which specific subpage of our website is being visited by the data subject. If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and throughout the entire duration of their visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject’s respective LinkedIn account. If the data subject clicks a LinkedIn button integrated into our website, LinkedIn associates this information with the data subject’s personal LinkedIn user account and stores this personal data. LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged into LinkedIn at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish for such information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before visiting our website. LinkedIn offers the option at ⁠https://www.linkedin.com/mypreferences/g/guest-controls, the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

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14. Legal Basis for Processing

Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance information, or other vital information had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases when the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests. Such processing operations are permitted in particular because they were specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).

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15. Legitimate Interests in Processing

Where the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest lies in conducting our business activities, specifically in:
analyzing user behavior to optimize our website (e.g., through Google Analytics),
ensuring the functionality and security of our IT systems,
efficiently processing inquiries (e.g., via contact forms or email),
improving our services and user experience.

We always ensure that the interests, fundamental rights, and freedoms of the data subjects do not override these interests.

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16. Duration for which personal Data are stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. Upon expiration of the retention period, the relevant data are routinely deleted, provided they are no longer necessary for the performance of a contract or for entering into a contract.

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17. Legal or contractual requirements for the provision of personal data

Necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of non-provision We inform you that the provision of personal data is in some cases required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information regarding the contractual partner). In some cases, the conclusion of a contract may require that a data subject provide us with personal data, which we must subsequently process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the personal data; and what consequences failure to provide the personal data would have.

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18. Existence of Automated Decision-Making

As a responsible company, we do not engage in automated decision-making or profiling. This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the external data protection officer in Nuremberg, in cooperation with Christian Solmecke, an attorney specializing in IT and data protection law.