Challenge
Our customer was losing market share in Europe and struggling with declining efficiency in established distribution channels.
Although the innovation pipeline was strong, the organization needed a structured program to accelerate sales and return to sustainable growth.
Approach
We designed a comprehensive growth acceleration program starting with an in depth diagnosis of distribution channels across 9 countries, representing 80% of sales. From this, four high impact priorities were defined to deliver sustained double digit growth. Together with local teams, we tested these priorities through two country prototypes and five sales sprints across seven regions over 3–6 months.
The validated action plan was then rolled out market by market, supported by an internal cross functional project team. An 18 month implementation program followed, combining training, field coaching, on site support, and a digital best practice sharing system.
Result
Growth resumed in the fifth month. Four out of five markets reached their growth targets within two years, regaining market share and trust from distributors. A new hybrid distribution model was also introduced.
What really moved the needle: deep diagnosis, clear priorities, and rigorous execution supported by prototypes, sprints, and strong enablement, ensuring rapid impact and sustainable growth.
