Challenge
The international expansion of your client, one of the leading NeoBanks in Europe, was slower than expected, due to inconsistent sales execution and skill gaps across countries, and lack of practical sales guidance by the leaders.
Approach
We developed a comprehensive, SPIN based, sales playbook in Notion, covering the full funnel from Discovery to Demo to Closing. We trained 80+ team members across four European countries, including local language role plays. Sales leaders were enabled to run KPI based performance management and targeted coaching.
Results
The Impact during the first 3 months was massive:
• 30% fewer no shows thanks to better qualification
• Strong shift from product led to value driven conversations
• More structured Discovery Meetings and clearer persona messaging
• 15–20% higher conversion rates
• 15–20% higher target achievement
What moved the needle: a highly practical playbook, SPIN mastery, and consistent coaching that created fast, measurable wins.
