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Developing business with existing accounts & key accounts
Developing business with existing accounts & key accounts
Challenges We Solve

Developing business with existing accounts & key accounts

Existing customers usually hold untapped potential which many organizations struggle to unlock. Here is how we help.
Workshop session from a key account management training focused on strategic account planning

The Approach

We start by leveraging data and AI to uncover concealed growth potential within the CRM, assessing strategic account management practices, relationship depth, and growth opportunities. This includes account segmentation and identifying where strategic engagement can deliver the most value.
Additionally, we examine CRM functionalities & its use to effectively manage key and strategic accounts and assess influencing factors like incentive and target systems.
From there, we derive efficient account expansion strategies, design frameworks for account planning, cross-selling, and upselling, supported by tools that make insights actionable.
Additionally, we identify where AI can support the Account and Key Account Managers. In co-creation with experts and opinion leaders of the sales organization, insights are translated into a scalable key account management training program.
Implementation focuses on equipping teams with campaign-based learning journeys, advanced planning techniques and coaching to strengthen client relationships. Additionally, we mentor sales leaders in making prospecting and reach out a habit of their sales teams.
The outcome:
Deeper partnerships, higher share of wallet, improved up & cross-selling, and sustainable growth from your most valuable accounts.

Success stories

View all success stories
Value-based selling workshop focused on low-carbon solutions and project selling

Increasing sales of a low-carbon product line successfully

Targeted low‑carbon product selling increased its share 4.5x by quantifying technical, financial and ESG value and training sales teams in real‑life scenarios.
Sustainability
Entering New Markets
Sales campaign preparation focused on entering new customer segments

Approaching new customer segments successfully

A market-leading water dispenser company entered new customers segments by launching specific playbooks and a CRM-based sales campaign. Training-driven prospecting generated rapid meetings, early wins, a seven-digit pipeline, and a 9x ROI within twelve months.
Entering New Markets
Winning New Customers
Salesperson finalising price negotiation successfully after training

Price increase through sales negotiation training

Through a specific sales negotiation training, a financial services group achieved an average 13% price increase through a structured learning journey, exceeding targets while maintaining strong client relationships.
Sales Training

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