Launching & growing new product categories & services

An industrial supplies company rebuilt its sales system from scratch, increasing its pipeline by over 150% and winning 350+ major accounts through training and coaching.

An OTC pharma leader returned to growth through a structured channel diagnosis, focused priorities, and disciplined execution—regaining market share across Europe.

A building sector leader successfully launched new bathroom categories across Europe through co‑created go‑to‑market playbooks, sales boot camps, and strong local execution.

AI in Sales helps SHP sales reps move beyond price talks. An AI Sales Coach enables realistic practice before visits, sharpening questions, positioning value, and aligning with leadership coaching to drive confident conversations and stronger installer engagement.

In a challenging wholesale market, we helped the company to implement Commercial Excellence bespoke trainings and close work with the sales leaders, enabling systematic coaching, CRM-based execution, and establishing performance managment cadences. This allowed the connected learning journey to ensure sustained behavior change, leading to above-market growth in high-potential accounts.

How an agricultural inputs manufacturer boosted sales of sustainable products by shifting from relationship selling to a value‑driven approach, supported by practical tools and real‑life sales training bootcamps.

SmartLease strengthened negotiation capabilities with a behaviour‑based training program, improving deal quality and margins despite aggressive competitor discounting.

A global sales transformation program standardized practices, strengthened coaching, introduced immersive training and adapte the CRM. Strong global–local collaboration drove adoption, resulting in improved sales practives and value-added product growth of up to 50% across regions.

A leading HVAC provider transformed account‑focused sales reps into confident new‑business hunters through a practice‑driven learning journey.